Great stuff! This is luxury vinyl flooring and comes in 25 colors. Here is a link to their website:
http://ezlayflooring.com/vinyl-flooring-products/
Here is a brief on their product...
EZLAY SPECIFICATIONS
There are 25 colours available - 17 planks and 8 tiles
(Planks are 7" x 48" and the tiles are 12"x 24")
Can be laid over any flat and dry surface: concrete, tile, lino, hardwood and plywood.
Can be installed over radiant heat (but must be glued down)
Double sided tape or glue around perimeter of room
Use a utility knife to cut planks, or table saw/vinyl cutter for larger installations
Suitable for heavy-duty commercial and residential applications
Warranty: Lifetime residential / 15-Year commercial
This stuff is soooo much better than laminate and so much easier and cleaner to install. Shaw makes a great LVF too!