Their CEO is really pushing the narrative that the boycott is mainly hurting their poor, innocent employees------bottlers, brewers, drivers, warehouse and such. That's an extremely weak and insincere defense.
Let's accept Bidenomics narrative that the economy is brimming over----FLUSH----with great jobs for blue collar workers. Those guys and gals will all be scooped right up into this fantastic GROWING (debt) economy. So if we're drinking Coors Light instead of Bud Light (despite the fact that Coors does even more for LGBT+ groomers) who really gets hurt are BUD stockholders and executives with their compensation tied up with stock options.
I'm fairly sure the company has lost millions of customers who will NEVER drink Bud Light again. I'm wondering how many switched over to other brands under the same corporate umbrella. Wall Street will learn to tapdance around hot button issues now from both sides. They have to as this partisan and cultural hostility isn't going to subside soon.